Current activities

Journalist and editor

• Editorial Director of the Epica Awards, the only global creative prize judged by journalists
• Contributor to magazines such as Luxure, Adobo, Adweek, Management Today, the I newspaper and others
• Editor of the annual Epica Book

Author

• The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (Kogan Page, UK, October 2017)
• Branded Beauty: How Marketing Changed the Way We Look (Kogan Page, UK, October 2011)
• Luxury World: The Past, Present and Future of Luxury Brands (Kogan Page, UK, October 2009)
• Branded Male: Marketing to Men (Kogan Page, UK, June 2008)
• ADLAND: A Global History of Advertising, (Kogan Page, UK, July 2007)
• Fifty: The Amazing World of Renzo Rosso and Diesel, (Die Gestalten Verlag, Berlin, January 2006)
• Fashion Brands: Branding Style From Armani to Zara (Kogan Page, UK, July 2005)

Translator and copywriter

• Internal documents and press releases for clients such as TBWA, MTV, Diesel, Sodexo, Coca-Cola, Orange, Publicis, Eurosport and Disney

Lecturer and coach

• Have given lectures at Parsons Paris School of Art & Design, SKEMA, the Paris College of Art and others.
• Regular commentator on advertising and branding trends on TV and at conferences around the world.