LUXURY BRANDS

 

My most recent book, Branded Male: Marketing to Men, came out in 2008. My next book will take a journalistic look at the future of luxury brands. I’ll be debating what constitutes a true luxury brand and organising interviews with some of the leading names of the sector. From Monte Carlo to Switzerland and beyond, I’ll spend the next few months taking a scenic tour of the luxury business. In the meantime, you can catch up with the Branded Male via the blog