Mark Tungate: Freelance Writer
- British journalist and author based in Paris
- Specialist subjects: media, branding, travel, lifestyle trends
- Publications include "Luxury World: The Past Present and Future of Luxury Brands", Adland: A Global History of Advertising", "Fashion Brands", "Branded Male" and "The Epica Book"
- Copywriting clients have included Coca-Cola, MTV, Diesel and Kantar Media, as well as leading ad agencies
- Speaks regularly at conferences around the world
- Regular TV appearances
- Fluent French
Projects
My next book, due for publication in 2011, will investigate the beauty industry. In the meantime, I have resuscitated my comatose blog and given it a new name, Tungate Ink. My most recent book, Luxury World: The Past Present and Future of Luxury Brands, was published in late 2009.
Articles
Belgrade la belle
A short sketch of a city with potential
Belgrade needs rebranding. To be fair, it has already tried, in the form of the slogan “Belgrade – because I love it!” adopted by the local tourist authority. It’s a nice try...
The secret of service
In Paris, is the customer always wrong?
A friend of mine used to work at the Louis Vuitton store on the Champs Elysées. I can’t reveal his identity: he fears that if the company found out that he’d revealed some of its secrets, he might end up...
