Mark Tungate: Freelance Writer
- British journalist and author based in Paris
- Specialist subjects: media, branding, travel, lifestyle trends
- Publications include "Adland: A Global History of Advertising", "Fashion Brands", "Fifty: The Amazing World of Renzo Rosso and Diesel" and "The Epica Book"
- Copywriting clients have included Coca-Cola, MTV, Diesel and Initiative Media
- Speaks regularly at conferences around the world
- Regular TV appearances
- Fluent French
Projects
Luxury Brands
My most recent book, Branded Male: Marketing to Men, came out in 2008. My next book will take a journalistic look at the future of luxury brands. I’ll be debating what constitutes a true luxury brand and organising interviews with some of the leading names of the sector. From Monte Carlo to Switzerland and beyond, I’ll spend the next few months taking a scenic tour of the luxury business. In the meantime, you can catch up with the Branded Male via the blog
Articles
Apr
08
Classic cruising in Vietnam
A vintage paddle steamer provides a stately tour of Ha Long bay.
Visitors to Hanoi often find themselves drawn to the hushed colonial-style enclave of the Press Club, the French Quarter hangout for journalists and other media types. Created in 1997, the club was designed to evoke the hotel bars of Hanoi during the fifties...
May
08
Here for Ladurée
How a Paris patisserie became a global brand.
A customer’s first experience of the Ladurée brand is one of waiting. You are either waiting in line at the Parisian patisserie to buy a box of exquisite macaroons – the product for which Ladurée is justly famous – or waiting to be seated in its quaint but crowded tearoom...
